So much so that there's jokes about him actually cursing guys when he rocks their gear. We've all seen him courtside at Raptors game and rocking jerseys at every turn. It's become an intergal part of his lyrics and life in general. Including the sports world, because, well, he raps about it often. When Drake drops something new, everyone pays attention. Let’s just step on their throats, right now. When we came out in the third quarter, everyone was feeling it. We slowly just crept back and then went on that 21-nothing run. They came out just hitting every shot, and they were up double digits in the first four minutes. The way that game went, it was an emotional rollercoaster. NDP: How did it feel to break it out again in Boston and seal the Finals win? That was the official, “Put them to sleep.” The camera didn’t get me on that one, but I actually said it.įast forward to Memphis, Dallas and then Boston, and it kind of took on a life of its own. I was just telling myself, “Put ‘em to sleep.”įast forward to Game 5, when I made the last layup to go up five with 19 seconds left. Then, I had finished that layup underneath Jokic, and that was the thought that came out – just to do the sign. Curry during Game 5 against the Denver Nuggets. Not with anyone else on the team or anyone else in the arena. That was the conversation I was having with myself. It was just a matter of whether in Game 4 or a “gentleman’s sweep” in Game 5.ĭown the stretch in the fourth quarter, we got a stop, and I was just talking to myself: I knew if we could win Game 3 and go to 3-0, it was pretty much a wrap on the series. It was kind of a back and forth game, and we were on the road. When we got to the fourth quarter, I don’t even know where it came from. I was just feeling amped being back on that stage. I was coming off the bench, so I was even more hyped up, with even more energy coming off of the injury and all that. It happened quick, and it was one of those situations where you were back in the playoff vibe. Stephen Curry: The first time I did it was Game 3, in Denver.
Nick DePaula: When did you first do the “Night Night” celebration and when did you realize it was taking off? Went to sleep on em! - Stephen Curry July 16, 2022 The tweet alone garnered 60 million impressions, after tallying up more than 187,000 retweets.
Two weeks later, the move became the signature sign-off of Curry’s Finals MVP performance to close out the Celtics in Boston.įrom the locker room, he fired off social media posts on Twitter and Instagram - it didn’t take long to come up with the caption - and both became his highest engaging posts ever on each platform. Courtside Warriors fans were soon showing up to games in strategically gifted shirts, just as the Warriors were on track to clinch the Western Conference Finals against the Dallas Mavericks, punching their ticket to a sixth NBA Finals appearance in eight years. It was Paul Minutoli, Under Armour’s VP of Graphics, Prints & Branding, who then stylized the block font and precise placements. VP Kris Stone pushed to create some simple t-shirts highlighting the phrase, atop the Curry Brand’s “Splash” logo. Henderson/Getty Images)Īs the “Night Night” celebration was gaining steam through the spring, former Under Armour exec-turned SC30 Inc. “It’s the final signal for a job well done that day,” the father of three said during the playoffs. Initially, Curry alluded to a different ritual – tucking your kids in for sleep – when describing the phrase. The game already has multiple moves for individual moments, but when Curry kicked off what would soon become his signature celebration of the 2022 NBA Playoffs, there was a semblance of finality involved whenever it showed up, a notice to opponents that the end was near: The “on his head” top tap after a poster dunk. In recent years throughout all levels of hoops, we’ve seen the “too small” low hand hold after a bullying post move. No stranger to an array of hand gestures and celebrations, whether it be his skyward point after a made 3-pointer, his hand-curling binoculars touting his court vision after a highlight pass, or even quickly removing his mouthpiece to declare Oracle Arena his “fucking house” – Curry can be creative on the fly. Steph Curry "This is my fucking house" /42hRCKWWYr- JzoSports May 21, 2018
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